The Fira, Barcelona - November 2025
The Brief:
Design an expo experience that promotes Workday, explores the latest developments in their platform, and celebrates the relationship between Workday and it’s partners.
The Response:
Working with a large production and delivery team, I worked closely with the 2D design lead and CD to lead the 3D design behind the expo experience.
This included the design for:
- Windows of Workday - an incredible 8 screen wide welcome moment.
- The Core - the interactive, tech-centric centre of the experience
- 6 activations - Sega, Signify, Skyscanner, Mango, Natwest and Aire.
- Workday Zone - the expansive demo area.
- Sponsor stands -6 tiers of sponsor stands
Role: Lead 3D Designer & Visualiser
Modelled in Cinema 4D
Rendered with Redshift
Layout & design intent in Vectorworks
