The Brief:
Design a full 360 campaign to promote the new brand ID for Boss, launch the Boss monogram and celebrate the festive season.
- Global window rollout, starting with labshop development (S/M/L+ open back)
- Regent street window design & instore event. Campaign design for 6 other global flagship stores.
- Holiday packaging design suggestions and in-store packaging station.
- Conceptual pop-up, for brand roll-out
- Visual development for wider takeover opportunities.
The Response:
I reimagined the new Boss monogram as a gold metallic step-and-repeat to appeal to the brands efforts to expand into the luxury-driven markets
like the UAE and China, where gold carries strong associations with status, prosperity, and premium craftsmanship.
This also tapped nicely into the festive element of the brief, and formed the DNA of the campaign.
Role: Lead 3D Designer & Visualiser
Modelled in SketchUp
Rendered with V-Ray
Window design intent in Vectorworks
