Cannes Lions
The Brief:
Position RTL as a standout presence at Cannes by showcasing a distinct, elevated European perspective on creativity, media, and innovation.
The Response:
Working with a team of creatives, strategists and producers, I led the 3D design behind our response to the pitch.
This was our overview:
A beacon of creativity, The Viewpoint offers a fresh perspective on media, innovation, and connection. Rising above the beach, the iconic structure
serves as a guiding light where ideas shine and conversations spark new possibilities.
We designed a beach getaway - with an overload of stripes and bright colours. We turned beach hut facades into opportunities for video content,
podcast studios, meeting rooms and a bar. There was a central seating space with stage, as well as viewing deck.
Role: Lead 3D Designer & Visualiser
Modelled in Cinema 4D
Rendered with Redshift
